Hospitality and Travel Marketing by Alastair M Morrison

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This is an excellent hospitality and travel marketing textbook with its student very friendly orientation and excellent instructional support One of the best aspects of the book is its unique and systematic coverage of the major principles of hospitality and travel marketing with a practical applications oriented approach This book provides

Transcription:

A systematic approach to understanding the industry. sets Hospitality and Travel Marketing apart as a, unique resource A focus on destination marketing. and the hospitality business along with examples, drawn from around the world addresses the need. for a global perspective on the industry , The content draws upon the author s. extensive practical and academic, research experience in the hospitality. and travel marketing as well as his, outstanding teaching and training.
experience in the U S Canada , Europe Asia and Australia . What sets Hospitality and Travel, Marketing apart from its competitors . 2010 Delmar Cengage Learning, 2010 Delmar Cengage Learning. The hospitality and travel marketing system is a, unique concept that structures this book. Part I Introduction to Marketing Part IV Implementing the Marketing Plan. What Is Marketing How Do We Get There , Chapter 1 Marketing Defined Chapter 10 Product Development and Partnership.
Chapter 2 Marketing Hospitality and Travel Chapter 11 People Services and Service Quality. Services Chapter 12 Packaging and Programming, Chapter 3 The Hospitality and Travel Chapter 13 The Distribution Mix and the Travel. Marketing System Trade, Chapter 14 Communications and the Promotional. Part II Planning Research and Analysis Mix, Where Are We Now Chapter 15 Advertising. Chapter 4 Customer Behavior Chapter 16 Sales Promotion and Merchandising. Chapter 5 Analyzing Marketing Opportunities Chapter 17 Personal Selling and Sales. Chapter 6 Marketing Research Management, Chapter 18 Public Relations and Publicity. Part III Planning Marketing Strategy and Chapter 19 Pricing. Planning, Where Would We Like To Be Part V Controlling and Evaluating the Plan.
Chapter 7 Marketing Strategy Market How Do We Make Sure We Get There How Do. Segmentation and Trends We Know If We Got There , Chapter 8 Marketing Strategy Strategies Chapter 20 Marketing Management Evaluation . Positioning and Marketing Objectives and Control, Chapter 9 The Marketing Plan and the 8 Ps. Parts chapters in Hospitality and Travel Marketing. 2010 Delmar Cengage Learning, Defines hospitality and travel. marketing, Explains the differences between, marketing products and services. Describes the 5 step hospitality and, travel marketing system.
2010 Delmar Cengage Learning, 2010 Delmar Cengage Learning. Examines customer behavior, Reviews situation market and. feasibility analyses, Discusses how to do research for. hospitality and travel marketing, 2010 Delmar Cengage Learning. Reviews market segmentation and, trends, Explains the components of a.
marketing strategy, Describes how to do a marketing. plan, Identifies the 8 Ps of hospitality and, travel marketing. 2010 Cengage Delmar Learning, 2010 Delmar Cengage Learning. Reviews the procedures for product, development people management . packaging and programming , Explains the traditional travel trade.
intermediary channels and online, distribution , Details the planning steps and. implementation approaches in, promotion , Discuss pricing in hospitality and. tourism , 2010 Delmar Cengage Learning, Reviews different approaches to. setting marketing budgets , Describes the steps that should be. used to monitor a marketing plan as, it is being implemented .
Explains how to evaluate the, success of a marketing plan . Case Studies, The Global Perspective The Big Picture. Industry Players, Other Features, Key Terms at start of each chapter. Objectives at beginning of each chapter, Internet Marketing mini cases. Did you know mini cases, Outstanding color illustration program.
Great Support Resources, Industry Profile and Industry Resources. Glossary, Detailed Index, What are the unique features of Hospitality and. Travel Marketing , 2010 Delmar Cengage Learning, The Global Perspective case studies. 2010 Delmar Cengage Learning, Cases and examples from China. 2010 Delmar Cengage Learning, Industry Players case studies.
2010 Delmar Cengage Learning, Many special features. 2010 Delmar Cengage Learning, The groups and sectors of the hospitality and travel industry. Outstanding color illustration program, 2010 Delmar Cengage Learning.

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